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While travelling, you may be using voice, gesture, and eye-tracking to play a game or send an email, and no one knows you’re using these glasses when you use your memoji while making a FaceTime call. You might walk into an office, sit in front of a computer and in seconds be accessing the identical computing environment to the one you use elsewhere.
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I see this as a Mac you have with you wherever you are.įield service engineers, sales teams, C-class execs, or remote workers will all have access to pervasive computing experiences.
The emergence of "Mac in the cloud" services brings in a whole new usage case.
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With that in mind, it seems equally inevitable that enabling that seamless switch in display view will be controllable by glance, as well as via keyboard, touch, a pointer, swipe, gesture, or voice.ĪirPlay support conceivably means anything you see in your Apple Glass display can also be beamed to a nearby TV or Mac, meaning the computing experience becomes even more independent of the hardware you use to access it. You can expect a range of AR representations of computing experiences in the space. It seems inevitable given the power of the processors that Universal Control, for example, will let you switch the active display between Mac, iPad, and Apple Glass. Instead, I imagine Apple’s aim is less about replacement and more about coexistence. Kuo thinks Apple’s long-term plan is to replace iPhones with these things by selling a billion units of them during the next decade. That means competitors will be left with the challenge of either developing their own processors or purchasing chips from the likes of Qualcomm and MediaTek, which means most in the space will be unable to yield the kind of "full widget" experience inherent to Apple’s design. For learning in dangerous environments (such as for firefighters), VR is safer and less risky.Īpple also has a major advantage in the form of its complete control over Apple silicon.AR training yields a 75% learning retention rate.AR is better than video in workplace settings, errors decline and problem-solving is enhanced.Enterprise VR programs improve productivity by c.32%."But we are approaching lift-off."Ī Deloitte report said something similar, but adds real-world use data: "The enormity of the technical challenge - compressing daylong battery, 5G, compute, cameras, LiDAR, projectors and wave guide lenses into a lightweight, attractive pair of glasses - is hard to overstate," they said. Apple has a long history of disrupting new markets and ultimately growing the addressable market size well beyond initial expectations. Recent research commissioned by Wool & Water found that more than half of US consumers think AR/VR has improved in recent months and will play more of a role in future.Ī recent Morgan Stanley report said: "Apple's entry into the eyewear market will be the game changer for all participants as the technology gets normalized and popularized. Apple is hitting the market at a positive point.